11Last Tuesday, October 6th, was News Engagement Day, an initiative started last year by the president of the Association for Education in Journalism and Mass Communication aimed at getting young adults to pay more attention to the news.

Assistant Professor of Journalism & Mass Communication, Kelly Kaufhold led this year’s initiative by standing outside the LBJ center and playing “News Engagement Cash Cab,” a game show that asked students current events questions. The initiative isn’t just targeted for journalism students but all students on campus around the nation.

Students who were able to answer a few questions correctly won prizes, like key rings, car phone chargers and t-shirts. Every participant received a free News Engagement Day wristband.

Kaufhold is a member of the executive committee for News Engagement Day and a founding member. This is the second year for the event, which was designed to find creative ways to get young adults more involved with news.

“I hope students learn that news can be fun, and that’s it’s always important. I also wanted to get the message across that news impacts them and that they have a responsibility to stay informed,” Kaufhold said.

To see more tweets and pictures from the event, check out the Twitter hashtags for #NewsEngagementDay and #TXST!