Reissig Media began with a model Compag computer with Microsoft Paint and games. Mass Communication junior, Ryan Reissig, started capturing memories with his brother and their Polariod cameras. Reissig Media is a product of the dynamic duo simply doing the things they love. Last summer, Reissig Media was created after they used a drone to capture real estate footage of their cabin at the Frio River. The duo produced a couple more real estate videos, which allowed them to upgrade and add equipment. Reissig Media is now the proud owner of a Panasonic GH4, lighting and sound gear. Now they have been able to produce promotional videos for RedBull, concert videos for Parker McCollum and weddings.
Q: What are some of the challenges you’ve faced having your own company?
Reissig: “The hardest thing about owning a small business is marketing yourself and finding work. Recently, I came to the realization that if you truly love what you build your company around, the work will come as you begin to master whatever it is you love to do. Someone who builds their company around their passion will progress far more than someone who establishes a company for the sole purpose of making money. With this mindset, I have been able to lift stress off my shoulders and focus on making more videos for pure enjoyment. The more we create and share videos for fun, the more people notice them and send us job requests.”
Q: What advice do you have for students looking to venture out in the industry like you did?
Reissig: “I will advise any individual to take a jump and follow their passion. Personally, my biggest fear is to give up on my dream and spend my life building the dreams of someone else. My brother and I have progressed more in a year than I could have ever imagined simply by truly having a love for all these components that make up Reissig Media. The more we focus on creating and the less we focus on money, the more progress we make. This mindset applies to any passion an individual possesses and I encourage you to go for it because you will forever look back and wonder what could have been.”
Q: What’s coming up next for you?
Reissig: “On a small scale, we plan on getting another camera soon with an electronic stabilizer and create a branch of Reissig Media that does primarily weddings. On a larger scale, we plan on hiring employees eventually to do work locally so my brother and I can have residual income while we travel and network in other states. I plan on getting a degree in digital innovation and meeting people in my classes to do work with. We never focus on the setbacks and will continue to move forward. We are excited to see what the future holds for the company.”